An abstract is a very important element of a journal article. Next to the title and author name(s) it is among the first items of information a prospective reader encounters. It primes readers for what is to come. However, it also functions as a gateway, since many readers will not proceed to the article if the abstract fails to raise sufficient interest. In particular, this includes potential peer reviewers: as the full article remains inaccessible at this stage of decision-making, the abstract needs to convince them to take on the work.