Within my practice as an artist that draws upon my professional experience as a fashion stylist, I have undertaken a broad range of practice-based projects in the last thirteen years that deal with the identity and dress. This exposition seeks to use Virginia Woolf’s notion of frock consciousness as a framework to demonstrate how each of the projects has contributed to a body of research that has enabled me to make a contribution to knowledge in terms of how the practice of dressing ourselves impacts upon one’s consciousness and experience of being in the world.