Say, you come across JAR for the first time perhaps during a search for a journal to publish your research. You might ask yourself: what is this journal after? You may browse our website and submission guidelines and find the expression: ‘to expose practice as research,’ which doesn’t give you much of a clue what precisely it is that we ask you to do to make a submission. In fact, you might think that our guidelines are cryptic to a degree that makes you question whether there is any way of telling if the work you invest is worth it. Does the beginning need to be so difficult?